In a country dominated by intelligence only able to transpose slogan is difficult to explain and reason. Each study crashes into the immediacy of a statement in effect. Coma can you make it clear to people increased advertising and simplify the Rubygate Vasco Rosi in Bacchettoni against Libertini is bullshit and that the point is completely different? The defensive message is simple, direct and touches the strings of the television culture of the last thirty years, while the problem serious, is formed by a series of considerations which, if implemented badly explained and, inevitably leads to thinking of "moral ".
The problem also arises because the other side of those who try to deliver as effective slogan failing miserably, because they reduce their own often end up doing what the defense wants, or to the moralists. It ends, as usual in Italy, arguing among fans, losing sight of the more concrete issues.
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